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The rising consumer interest in herbal and natural seems to be the theme of cosmetics sector in India and abroad today. Consumers from all walks of life want to look good but without using chemicals, mentions K Shyam Prasad, Founder & President, Vidya Herbs, a leading manufacturer of plant extracts and essential oils. In an interview to Cosmedic India, Prasad offers wide-ranging perspectives on the state of the market and the strategy employed by his company to stay ahead of the competition. Excerpts of the interview:
What is Vidya Herbs’ business focus?
Solution through Puremeric SFT:
In order to address the above issues Vidya herbs Pvt Ltd introduces the Puremeric SFT beadlets, Puremeric is the trade mark of Vidya herbs which guarantee the customers a sustainable turmeric extract with full traceability program and now the Puremeric is available with Stain Free Tech (SFT).
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